Justin Hart at TechRepublican writes about the Lighted Candle Society’s e-mail campaign in response to a recent Oprah episode. The story shows an effective method of soliciting activist response and building a sense of community.
E-mail is just one of many areas where Republicans still lag behind the Democrats in fully harnessing. A lot of attention has been focused on Web 2.0 but we can’t ignore the Web 1.0 battle. Organizations like MoveOn.org works in a large part due to e-mail networking to keep their activists informed and energized. Republicans have yet to respond despite mailing lists being fairly standard with any hosting package or as easy to set up as an e-mail account at Yahoo or GMail.
